Frank’s RedHot is America’s #1 hot sauce makers (and lovers). It’s the only brand that can deliver the balance of flavor and heat. Even though it’s hard to believe there were still some people out there that didn’t know it. 

Those who know hot sauce, know that food is basically just a vehicle to get Frank’s Red Hot into your mouth. The idea was simple. If you don’t use Frank’s… don’t bother eating. Frank’s Red Hot presents a tale of an unfortunate soul who decided not to use Frank’s and paid the price. Over and over again. 

We launched this campaign on tv, olv, digital, social and radio and it was live in the US, Canada, Australia, France and the UK.