Volvo has a strong heritage in being the safest car in the world and they put safety at the heart of everything they do. 

Similarly there's an entire ecosystem of people who work tirelessly behind the scenes of film sets to keep people safe while filming the movies that are celebrated at the Oscars. Unfortunately, The Academy doesn't recognize production workers, stunt coordinators, or really anyone on set besides talent and directors.

We felt that should change and so did Volvo. So we found real working behind the scenes professionals from gaffers to grips to stunt people and gave them the spotlight they deserve. 

This spot aired during the live 95th Oscars broadcast in 2023 with 18.7 million people watching.