We introduced a new platform called Essentially Beautiful—building up their brand with an entirely new visual language and a new, elevated tone. The work has already transformed from where it was only a year ago, and we're continuing to sell increasingly beautiful creative work.

The true beauty of TUMI isn’t just looks. It’s in the smallest features many overlook, and the beautiful feeling they inspire for all who rely on them every day.

Dual-recessed, ball bearing wheels that glide so effortlessly you feel a glide under your step. A telescoping handle that you can trust in your grip through any bustle. The humble zipper that never stutters once or gives you pause.

Each TUMI ambassador embodies for us the feeling these features can inspire in us, whether wonder, effortless motion, or weightless ease. Because these details that are essential, are also essentially beautiful.