In an effort to market the new Volvo XC60 Plug-in Hybrid to younger and more diverse buyers, we partnered with a YouTuber for the first time to create a beat using the vehicle’s sounds.

From the engine igniting to the Google voice assistant initiating, to all the door closing, leather crunching and melodic bells and whistles in between, we captured the sounds the Volvo makes holistically and partnered with YouTuber Andrew Huang to created a beat using only the XC60 Recharge Plug-in Hybrid. Andrew Huang is a partially deaf musician with over 2 million subscribers who will “make a beat of literally anything.”

For “The Sounds of the Volvo XC60 Plug-in Hybrid” campaign, the beat was turned into a music video and become a Volvo commercial specifically made for YouTube.