In an effort to market the new hybrid vehicle to younger and more diverse buyers, we partnered with a YouTuber for the first time to create a beat using the vehicle’s sounds. For “The Sounds of the Volvo XC60 Plug-in Hybrid” campaign, we partnered with YouTuber Andrew Huang who created a beat using only the XC60 Recharge Plug-in Hybrid. Andrew Huang is a partially deaf musician with over 2 million subscribers who will “make a beat of literally anything.”