BRINGING RIVALS TOGETHER AT ONE TABLE
Army vs. Navy? More like Team Chicken. We wanted to celebrate the 119th game of America’s biggest rivalry with an experiential watch party and #rivalryrestaurant for military service men and women. Through spirited competition, a shared table and a watch party, Chick-fil-A successfully brought two veteran sides together to celebrate, thank and recognize each veteran as an equal.
AGENCY: McCann New York CDS: Nic Howell, Geoff Bentz AD: Gabie Fleischer, Tim Min CW: Margaret Webber ILLUSTRATION: by Robert Bruno