Under the Essentially Beautiful platforms, we shot two campaigns with Son Heung-Min —the captain of the Premier League’s Tottenham Hotspurs.

The first campaign was for the latest evolution of TUMI’s 19 degree collection. Inspired by the bags design, we follow Son and his 19 Degree backpack in an abstract, boxed-in space that continually evolves between visual worlds, all of which nod to features of 19 Degree.

The second campaign leans into the idea of the man behind the moments. Everyone knows Son from the headlines. But very few see the grind behind it all. The quiet moments of mental resilience. The strength in grueling repetition. But his TUMI bags have been by his side and seen every moment. Our film leans into the resilience and repetition of his journey that is elegantly combined to create a powerful metaphor for what it means to be Essentially Beautiful.