As we sat at home day after day, we knew we could use adventure, joy and connection in our lives. So for this campaign, we thought what if we tapped into that yearning through the eyes of the one family member who gets it more than most? The family dog.
It took a dog named Rufus to bring Microsoft’s four biggest properties, Minecraft, Halo, Microsoft Teams and Microsoft Flight Simulator, together for the first time ever.
UNITING MICROSOFT’S PROPERTIES UNDER ONE VERY GOOD BOY
Fans could download Dogtopia through the Minecraft Marketplace. They were able to experience and play in these worlds first hand. They can run through a colorful bone-shaped forest where bacon grows on trees, ride in doggie hot air balloons, pee on a fire hydrant fountain and visit a canine Mount Rushmore.
DOGTOPIA
FLIGHT SIMULATOR: 12 DAYS OF CHRISTMAS
We wanted users to be able to find some holiday magic in the world of Flight Simulator. For the 12 days leading up to Christmas, We decked out 12 photorealistic cities with amazing holiday light displays. Users went on a global holiday scavenger hunt searching for these displays.
AGENCY: McCann New York ECDs: Shayne Millington, Piper Hickman CDS: Ferdinand Daniele, Stephanie Cajucom AD: Gabie Fleischer CW: Jess New DIRECTOR: Noam Murro